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Toward resource-responsible electrification: Rare-earth-free electric machines and high-performance battery cells

The shift toward sustainable electrification is accelerating, and the industry is under increasing pressure to balance performance, cost, and environmental responsibility. As OEMs and suppliers rethink their product strategies, innovative solutions such as rare‑earth‑free and recyclable electric machines and next‑generation high‑performance battery cells are redefining what is possible.

In this free, 60-minute webinar, experts from FEV explain how embracing resource‑efficient electric machines and battery technologies can strengthen competitiveness, reduce supply chain dependencies, and support a more circular approach to electric powertrain development.

The session will explore how forward‑looking engineering choices unlock value – both for customers and for the planet.

What you’ll learn:

  • Latest trends in sustainable electrification
  • How rare-earth-free electric machines enhance persistence, and advanced battery cells boost performance
  • Innovative, resource-efficient design approaches
  • Real-world examples of successful electrified powertrain solutions
  • Actionable recommendations from FEV experts to future-proof your roadmap

Webinar video

Meet the experts

Dr.-Ing. Michael Schröder

Technical Specialist Electric Machines and Electromagnetic Simulation, FEV

Dr. rer. nat. Jannis Küpper

Technical Specialist Electric Powertrain, FEV