Connectivity and over‑the‑air (OTA) updates are becoming the backbone of the software‑defined vehicle, enabling intelligent digital‑cockpit experiences, personalized services, and continuous customer engagement.

This session highlights 2030 forecasts for connectivity and OTA adoption, explores OEMs’ transition to continuous software delivery, and showcases how connected‑services market trends are reshaping through market analysis of OEM digital‑services offerings.

• How OTA capabilities and connectivity enable scalable connected services and continuous software deployment across diverse vehicle platforms
• Which collaboration models among OEMs, suppliers, and service providers are required to deliver a unified in‑vehicle digital experience
• What connected services models are emerging, and how do OEM digital‑services revenue targets compare with today’s actual connected services performance