websiteThe user experience threshold – unlocking mass EV adoption
CEO Chris Rockwell shares Lextant’s Experience Adoption Threshold and explains how, as an industry, we can design experiences to facilitate the EV future.
Lextant
Founded in 1998, Lextant is an experience-centered research and design partner to some of the world’s largest brands.
Our customer-led innovation techniques directly connect consumer behaviors and desires to product and service design for customer experiences that stay ahead of the competition.
Global automotive brands like Arriver, Continental, Ford, GM, Harley-Davidson, Honda, Magna, Navistar, Polaris, Stellantis, and Toyota rely on Lextant’s expertise for insight-driven solutions.