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Privacy Policy

Effective Date: 2 July 2025

1. Introduction

This Privacy Policy explains how Automotive World Limited (“we”, “us”, “our”) collects, uses, and protects your personal data when you use our websites:

The Websites are intended for use by individuals aged 18 and over for business purposes. By using our Websites, you acknowledge you have read and understood this Policy.

2. Who We Are

Automotive World Limited is a company registered in England and Wales (Company No. 04242884), with a registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. We act as the Data Controller for personal data collected via the Websites.

Our designated data protection contact is Michael Franklin, CTO. You can reach us via our contact form.

3. Legal Framework

We process personal data in compliance with:

  • The UK General Data Protection Regulation (UK GDPR)
  • The Data Protection Act 2018
  • Where applicable, the EU GDPR
  • The Privacy and Electronic Communications Regulations (PECR)

4. What Data We Collect

We may collect the following categories of personal data:

  • Identity and Contact Data: name, business address, email, phone
  • Technical Data: IP address, browser type, operating system, device ID
  • Usage Data: browsing actions, webinar attendance, preferences, interaction logs
  • Marketing Data: communication preferences, opt-in/opt-out status
  • Financial Data: payment and transaction details (where applicable)

5. How We Collect Data

We collect data via:

  • Direct interactions (e.g. form submissions, subscriptions, webinars)
  • Automated tracking (e.g. cookies, analytics)
  • Third-party integrations (e.g. sponsors, analytics providers)

6. Legal Bases for Processing

We rely on the following legal grounds:

  • Contract: when processing is necessary to perform a contract
  • Legitimate Interests: e.g. B2B communications, service optimisation, fraud prevention
  • Consent: for direct marketing to personal emails and non-essential cookies
  • Legal Obligation: e.g. tax and law enforcement compliance

7. How We Use Your Data

We use your data to:

  • Provide and manage your account and services
  • Deliver content and tailor user experience
  • Contact you with service updates or marketing (as permitted)
  • Analyse trends and improve service performance
  • Fulfil legal and regulatory duties

8. Marketing and Communications

We may contact you:

  • Via corporate email under legitimate interests (for B2B purposes)
  • Via personal email only with explicit consent

You can opt out of marketing at any time via unsubscribe links or by contacting us.

9. Data Sharing and Third Parties

We may share your personal data with:

  • Sponsors/partners (if you interact with their content or opt in)
  • Trusted subprocessors under binding data processing agreements
  • Regulatory or legal authorities as required
  • Third-party service providers (e.g. IT, hosting, analytics)
  • Potential buyers in the event of a business transfer

We do not sell your personal data.

10. International Transfers

Your data may be transferred outside the UK/EEA (e.g. USA, India, Australia). We protect your data using:

  • UK International Data Transfer Agreements (IDTA)
  • Standard Contractual Clauses (SCCs)
  • Adequacy regulations where applicable

You may request a copy of the applicable safeguards by contacting us.

11. Data Retention

We retain data:

  • For up to 10 years for contractual or legal compliance
  • As long as consent remains valid
  • Until no longer necessary, after which it is deleted or anonymised

12. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccuracies
  • Request erasure (right to be forgotten)
  • Restrict or object to processing
  • Receive data in portable format
  • Withdraw consent at any time
  • Object to direct marketing

To exercise your rights, email us via our contact form.

13. Security Measures

We implement strong security measures, including:

  • TLS encryption for all data in transit
  • AES-256 encryption for sensitive data at rest
  • Role-based access, MFA, regular audits, and staff training

14. Cookies and Tracking Technologies

We use cookies to:

  • Ensure Website functionality (necessary cookies)
  • Understand user behaviour (analytics cookies)
  • Customise marketing content (advertising cookies)

You can manage preferences via our cookie banner or browser settings.

15. Changes to this Policy

We review and may update this Policy regularly. Updates will be published with a new effective date. We encourage you to check this page frequently.

16. Complaints

If you’re unhappy with how we handle your data:

For questions, contact us by email.