Thomas Harter, Director, Elektrobit | LinkedIn
Joe Andresen, Lead Technical Product Manager, HMI, Epic Games | LinkedIn
Frank Uhlig, Head of Custom UX, Elektrobit | LinkedIn
Thomas Moder, Consultant, Elektrobit | LinkedIn
Will Girling, Journalist – Business and Technology, Automotive World | Mobex | LinkedIn
Product branding and customization are increasingly driving the global automotive industry, with today’s demanding consumers looking for new models that allow them to choose a look, feel, and experience aligned with their preferences.
In this free, 60-minute roundtable discussion, leading experts will discuss the challenges and opportunities arising from this megatrend.
Key topics and takeaways:
- Understand the human desire to express individuality and how it has affected vehicle customization
- Gain insight into the customization opportunities modern software-defined vehicles provide and how they foster customer satisfaction and loyalty
- Learn which tools can meet the requirements for opening digital cockpits to customization