Product branding and customization are increasingly driving the global automotive industry, with today’s demanding consumers looking for new models that allow them to choose a look, feel, and experience aligned with their preferences.

In this free, 60-minute roundtable discussion, leading experts will discuss the challenges and opportunities arising from this megatrend.

Key topics and takeaways:

• Understand the human desire to express individuality and how it has affected vehicle customization
• Gain insight into the customization opportunities modern software-defined vehicles provide and how they foster customer satisfaction and loyalty
• Learn which tools can meet the requirements for opening digital cockpits to customization