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David Byron, Director of Innovation Strategy, Sundberg-Ferar | LinkedIn

In this free webinar, David Byron of Sundberg-Ferar discusses the proprietary techniques and design process behind the walking car concepts that took the world by storm at CES 2019 and again in February 2021.

The expert also outlines how Sundberg-Ferar helped Hyundai develop its ELEVATE and Paraklete concepts and explains how OEMs can apply innovative strategy and design methods to create their future walking car concepts.

Key topics and takeaways:

  • What makes a walking car so different and compelling?
  • Why does anyone need a car that can walk?
  • How strategic research led to the development of compelling use-cases
  • How you can use these same methods to create ideal experiences and boost your product portfolio

Webinar video

Webinar slides

Meet the experts

David Byron

Director of Innovation Strategy, Sundberg-Ferar