In almost every market category, mass EV adoption is lagging behind expectations. While government mandates might increasingly force the issue, widespread preference for EVs can be accelerated by a focus on superior experiences.

In this free webinar, CEO Chris Rockwell will share Lextant’s Experience Adoption Threshold and how, as an industry, we can design experiences to facilitate the EV future.

Key topics and takeaways:

• Understand the “why” behind current challenges with EV adoption
• Explore an Ideal Driver Experience framework as a foundation for HMI design
• Learn how to create market pull using the Experience Adoption Threshold model
• Take advantage of five experience opportunities to facilitate the mass market shift to EVs