LLMs, including ML and GenAI, have moved beyond proof-of-concept in automotive and now deliver measurable impact when applied to the correct problems. The competitive edge lies in knowing when to use LLMs, when to rely on purpose-built ML models, and how to combine them effectively.

In this webinar, Upstream’s experts Sarit Kozokin (VP Product), Elad Tsur (Data Science Leader) and industry veteran Jennifer Tisdale explore practical LLM applications across various OEM use cases.

Key topics and takeaways:

• Gain insight into the differences between ML, LLMs, and GenAI
• Learn lessons and trade-offs from real-life deployments
• Discover integration strategies that keep human expertise central