Kris Tomasson, head of design at NIO, explains the company’s approach to redefining the user experience both today and in the future.

Whether it’s materials, features, UX, or making each journey matter, Tomasson lifts the lid on what trends and features the Chinese manufacturer is developing for its future vehicles. He also explains how NIO flipped the traditional design process with its EVE concept by starting on the inside.

Key topics and takeaways:

• Introduction to NIO
• The user experience journey
• Flipping the design process
• A closer look at the features of NIO’s EVE concept