ShyTech displays: the beginning of a new era of puristic vehicle design and enhanced UX

Andreas Brueninghaus, Principal Expert Haptics & Appearance, Product Manager Integrated and Active Display Solutions, Continental Automotive GmbH

Automakers are increasingly adopting larger, more immersive in-vehicle displays to provide the driver with the most exciting user experience possible. However, these modern displays can sometimes be overly dominant, leading to problems such as driver distraction.

The idea behind the so-called “ShyTech” is to make complex technology and user guidance invisible when not needed, enabling interaction only on user demand.

In this free webinar, experts from Continental present the company’s award winning in-vehicle display technology that opens completely new design possibilities.

Key topics and takeaways:

  • Learn how to combine futuristic in-vehicle UX design with new functions
  • Discover how to minimize driver distraction by hiding display and control surfaces until the driver requires them
  • Find out how to enhance the in-vehicle design with display surfaces in wood, carbon or leather optics

Meet the experts

Andreas Brueninghaus

Principal Expert Haptics & Appearance, Product Manager Integrated and Active Display Solutions, Continental Automotive GmbH