The user experience threshold – unlocking mass EV adoption

, 5pm Stuttgart | 9:30pm Mumbai | 11am Detroit
Electric VehiclesIn-Vehicle InfotainmentUser Experience

Chris Rockwell, CEO, Lextant | LinkedIn

Can’t attend live? Register anyway, and we’ll send you a link to the slides and a video of the webinar when it’s finished.

In almost every market category, mass EV adoption is lagging behind expectations. While government mandates might increasingly force the issue, widespread preference for EVs can be accelerated by a focus on superior experiences.

In this free, 60-minute webinar, CEO Chris Rockwell will share Lextant’s Experience Adoption Threshold and how, as an industry, we can design experiences to facilitate the EV future.

Key topics and takeaways:

  • Understand the “why” behind current challenges with EV adoption
  • Explore an Ideal Driver Experience framework as a foundation for HMI design
  • Learn how to create market pull using the Experience Adoption Threshold model
  • Take advantage of five experience opportunities to facilitate the mass market shift to EVs

Meet the experts

Chris Rockwell

CEO, Lextant