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In almost every market category, mass EV adoption is lagging behind expectations. While government mandates might increasingly force the issue, widespread preference for EVs can be accelerated by a focus on superior experiences.
In this free, 60-minute webinar, CEO Chris Rockwell will share Lextant’s Experience Adoption Threshold and how, as an industry, we can design experiences to facilitate the EV future.
Key topics and takeaways:
- Understand the “why” behind current challenges with EV adoption
- Explore an Ideal Driver Experience framework as a foundation for HMI design
- Learn how to create market pull using the Experience Adoption Threshold model
- Take advantage of five experience opportunities to facilitate the mass market shift to EVs