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Steve Harding, Director of Global Product Management, HERE Technologies | LinkedIn

Today’s digital maps enable automakers to deliver use cases like advanced driver assist systems (ADAS), highly automated driving (HAD), and intelligent speed assistance (ISA) compliance. However, producing and maintaining a map from trillions of data points across multiple sources is no easy task.

In this webinar, Steve Harding, Director of Global Product Management of HERE Technologies, explains the impact of recent advancements in digital maps, highlighting HERE’s new UniMap, a revolutionary, highly-automated mapping technology. He also discusses how HERE has worked with leading automakers like BMW for three years to build UniMap, and what effect this innovation has on the global industry.

Key topics and takeaways:

  • Learn how UniMap aligns all SD, HD, and ADAS data into a unified digital representation of reality
  • Discover the challenges of integrating sub-systems and updating maps for a successful, highly automated driving system implementation
  • Explore the technical details of UniMap’s Map Object Model and how it aligns different data types

Webinar video

Webinar slides

Meet the experts

Steve Harding

Director of Global Product Management, HERE Technologies