Traditional after-sales quality processes remain reactive, relying on warranty claims and recalls to surface vehicle issues. In a software-defined vehicle ecosystem, always-on connectivity enables continuous access to fleet-scale telemetry – creating new opportunities to detect issues before they impact customers.

The session explores Quality-in-the-Loop, an innovative paradigm that helps fastrack real-time, data-backed quality feedback-loop evidence directly back into R&D and production cycles. Field quality becomes a continuous input for engineering improvement, not a lagging indicator of what went wrong. The result is an operational model where OEMs protect safety, customer satisfaction, reduce warranty and recall exposure, and transform field data into a strategic asset for long-term product resilience

• How connected vehicle data streams enable early detection of vehicle anomalies
• Leveraging fleet-wide telemetry and digital twins for real-time quality monitoring
• The role of connectivity in accelerating root cause analysis and remote diagnostics
• Enabling closed-loop improvement through continuous data feedback and OTA updates