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Automotive OEMs and Tier-1s face relentless pressure to reduce costs – all while maintaining quality, meeting safety requirements, and keeping pace with “China speed” development cycles. Whether developing small sensor/actuator ECUs, gateways, or fail-operational ADAS controllers, the question remains: where are the untapped savings?

In this webinar, Elektrobit’s Peter Asemann shares concrete ways to leverage recent advances in hardware and software to reduce ECU development costs.

What you’ll learn:

• Right-sized software for smaller ECUs: How to get the stability and ecosystem benefits of AUTOSAR on low-cost microcontrollers, reducing per-unit software spend across high-volume programs.
• Software-based fail-operational safety: How systemic software redundancy on a single MCU can replace multi-chip hardware approaches for braking and steering, cutting BOM and integration costs.
• Portfolio-level savings strategies: How to structure embedded software procurement to unlock bulk efficiencies across your full ECU landscape.