Skip to content

For all the momentum behind software-defined vehicles (SDVs), development costs can be unpredictable as OEMs navigate the shift from hardware-centric to software-centric engineering – then sustain the system over the lifespan of the vehicle platform.

This webinar provides automotive leaders with a strategic blueprint for maximizing ROI using a data-centric DDS architecture. This approach reduces development costs, eliminates integration silos, and accelerates time-to-market. Attendees will learn how to transform technical infrastructure into a scalable engine for sustainability and long-term profitability.

Key topics and takeaways:

  • The economic impact of the shift to SDV design and production
  • How to turn integration and compliance overhead into a reusable margin asset
  • Introduction to Data Distribution Service (DDS) in SDV development
  • Understanding how DDS enables the shift from a per-program cost center to an amortized, reusable, and predictable cost platform
  • Comparison of five-year development cycles across protocol platforms

Webinar video

Meet the experts

Mihai Potoceanu

Senior Product Manager, Solutions, RTI